RUDY’S BRAND - 1 2 3
Rudy's Barbershop and Davines collaborated to reinvent Rudy's Brand Shampoo, Conditioner, and Body Wash. To redesign the packaging, I took the existing design and stripped it down to only the necessary information and gave the remaining elements clear hierarchy. Using a matte black band around the base of the design aided in visually separating information while adding a subtle texture, further elevating the names 1, 2, & 3 as a system, rather than formulas no.1, no.2, no.3 as they were previously branded.
